A bit of design

As I dive into my art project all the logistics start splashing and swooshing around in my head. I've decided to do a series of shows, the first one is on Friday Dec 13.  The series is simply called In Search of Sight there will be capsule shows that capture a certain aspect of my optical journey. The designer side of me kicked in to gear and I came up with a logo/mark.  have a peep at my process:

1. As many of you know I've been bombing these Johnny dill stickers since WMC 2007, (started as a joke, ended up being a fun mark to leave as I traveled and met people). While my retina was detaching in my left eye I was seeing lighting images in that eye at night. Since i have a bolt on the sticker in the same eye I found it very Ironic and iconic. So when I was thinking about a mark for in Search of Sight I knew the bolt must be incorporated.

Johnny Dill Sticker, conceived in 2007

Johnny Dill Sticker, conceived in 2007

2. Here are my first drafts and an image I saw the day after I worked on them.  I must have been channeling my late teen days of rocking out to Pearl Jam.   Eddie Vedder voice popped in my head and said try again.

First draft vs. Pearl Jam.  

First draft vs. Pearl Jam.

 

3. The next few days I was thinking about ideas, but nothing! One night I was telling my optical journey to a new friend. As I got to the circle square glasses i found in HK. I was like thats it!! These glasses were a comical moment for me and depicting how I felt visually.

 

HK Special

HK Special

4. While I was working on the next draft, a cracked Ying Yang photo I took in Bali kept popping in my head. To me this image represented a crack in my good eye, thus balancing my eyes in some strange way. While recovering in singapore I looked at this image numerous times, and again thought it was ironic that i captured it.

Balance ?

Balance ?

5.  Here is the final design. I wanted to come up with an iconic mark that had a bit of all the above mixed in the concept. Then it was time to add the text , I was not happy with any of my 12 attempts, however number 13 was the magic number yet again. I decided to follow the simple is better rule - with an eye chart touch.  

final logo

final logo

Thats it In a semi big nutshell , Thanks for having a read. much love, j